Abogados Defensores

We had the opportunity to work with Choyce Law Firm to create a brand new website for their efforts to attract more Spanish speaking cliente. This new project would be called Abogados Defensores.

The main goal of this project was to obtain clients primarily through Google SEO, to which there they could capture leads with the new website and service them with the main law firm.

To support this project, we created a new brand identity to go along with the website.  We did this to create the sense that this was its own firm, creating a feeling of trust and authenticity when new users would arrive to the site.

When doing research on competitors, we found that many other law firms had outdated websites with poor UX experiences. This usually results in a loss of trust, as poorly designed websites scare users away due to a lack of professional appearence.

We made sure to put extra care and effort into establishing a brand identity and overall design that differentiated itself from other firms in order to be unique and make sure users don't leave the site without booking a consultation call.

When it came to development, we made sure to leave no stone unturned by optimizing every possible part of the site for maximum SEO opportunity, as that was the main business goal of the project.
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With a calculated blend of design, development, and strategy, we successfully created a website that not only looks great and stands out from it's competitors, but also is a powerful marketing tool that can attract clients with a targeted SEO strategy.

Our ongoing partnership with Abogados Defensores continues, as we provide ongoing maintenence and SEO services for them in efforts to grow their site to reach new Spanish speaking audiences.