Abogados Defensores is a subsidiary of Choyce Law Firm, providing legal services to Spanish speaking citizens in the Northern California area.
Abogados Defensores needed a new website that demonstrated the same services and brand feel as their current firm, but translated into Spanish to capture the market of hispanic speaking clients.
We designed and built a custom, mobile responsive, and SEO optimized Webflow site to rank for high interest Spanish keywords to boost brand recognition and attract new clients.
The challenge here laid mostly with the identity design as well as the English to Spanish translation.
We were tasked with creating a brand/web design with serious and professional tones that would align with a law firm, but also one that is unique and stands above competitors.
With the translation, we were tasked to handle over 60+ pages of website copy from English to Spanish that sounded natural, fluid, and convincing to visitors.
Our approach was to tackle the branding in an unorthodox way not usually found in the law space. Using bold colors, gradients, imagery, and subtle animations that are not typically found in traditional law firm websites.
For translating the copy, we used a combination of AI translation software mixed with human translator QA to both expedite time but keep the attention to detail to correct any mistakes.
With the branding, translations, web design, development and SEO optimization complete, we successfully launched and began to attract organic traffic within only a few weeks.
We are excited about the potential of capitalizing on Spanish legal services from an SEO perspective, and can’t wait to see what this site does for our clients.
Dionne Choyce
Owner, Abogados Defensores
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