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Securing Communities is a community-focused security company offering a variety of security services for bars, restaurants, clubs, live events, and charities across Sacramento.
Securing Communities came to us and needed a full branding and website treatment to coincide with the start of their new company.
We designed and built a custom website that was mobile responsive, SEO optimized, delivered a branding system, and continue to provide ongoing marketing services for them.
The main challenge for this project was to create an identity that was a clear differentiator above their current competition.The challenge here laid mostly with the identity design as well as the English to Spanish translation.
Being that they are a security guard company, they wanted to position themselves as specifically as “community centered” to go along with their focus on additional trainings for self protection and contributions to non-profit organizations.
With a thorough research and discovery phase, we finally arrived to an identity that we and the client were both satisfied with.
We landed on one that highlighted the very local nature of their company (servicing clients directly in their city), as well as an aesthetic that still felt tough and stern, but also with a vibe of approachability and community.
An unorthodox approach from most companies in the industry, but one that felt right for our clients.
With the branding and website complete, they brought us back for an ongoing partnership to help them create additional designs for their uniforms, equipment, and additional marketing needs like SEO and social media management.
We are happy to continue to work with Securing Communities in the future, where our contributions and efforts helped their company generate +$900K in revenue in their first year alone.
Tonia Tong
Owner, Securing Communities
Book a 30-minute discovery call to explore your project goals, timeline, and next steps. Simple as that.
Locally built in Sacramento, CA
